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RESSOURCENREICH

SERVICES

MARKET LAUNCH STRATEGIES

You want to conquer uncharted territory!? Then you should have an experienced partner that can show you new paths and provide recommendations. With our expertise in particular in innovative channels, we support you from communication to sales.

  • Launch strategies
  • Route-to-market strategies
  • New sales markets
  • Test markets

BRAND & CORPORATE POSITIONING

What do you want to stand for and how do you want to be perceived? What is the goal and what does the way look like? It is essential to be able to answer these questions during times when people, brands, and companies are thinking more about a “purpose”.

  • Brand & portfolio strategy
  • Qualitative & quantitative interviews
  • Integrated workshops
  • Positioning models

BUSINESS MODELS

We think an act as entrepreneurs. With us, you have a partner by your side that has a deep understanding of business challenges. We give you advice and support in mastering these optimally.

  • Organizational evaluation
  • Business plan
  • Reorganization
  • Profit models

FEASIBILITY STUDIES

We prefer to develop realistic ideas and strategies, rather than build castles in the air. Because it only needs a blast of wind for the castle to disappear. Another reason is that we always think about conception and implementation alongside each other.

  • Organizational implementation
  • Economic and technical feasibility
  • Planning of resources and timing
  • Key performance indicators & key leverage points

TARGET GROUP INSIGHTS

Is your target group more baby boomers or is it aware of and actively attentive to societal facts and issues!? If you don’t know, you should! Recognizing your target group has to form the groundwork for all sales and communication activities. If it does not, you will not be seen or purchased.

  • Social-background studies
  • Personas
  • Structure analysis
  • Consumer trends

MARKET RESEARCH & ANALYSIS

Markets are changing constantly. To succeed in this highly dynamic environment as a brand or company in the long term, it is crucial for success to always keep track and question “certainties” again and again.

  • Market research
  • Trend monitoring
  • Potential evaluation
  • Market strategies

MARKET LAUNCH STRATEGIES

You want to conquer uncharted territory!? Then you should have an experienced partner that can show you new paths and provide recommendations. With our expertise in particular in innovative channels, we support you from communication to sales.

  • Launch strategies
  • Route-to-market strategies
  • New sales markets
  • Test markets

BRAND & CORPORATE POSITIONING

What do you want to stand for and how do you want to be perceived? What is the goal and what does the way look like? It is essential to be able to answer these questions during times when people, brands, and companies are thinking more about a “purpose”.

  • Brand & portfolio strategy
  • Qualitative & quantitative interviews
  • Integrated workshops
  • Positioning models

BUSINESS MODELS

We think an act as entrepreneurs. With us, you have a partner by your side that has a deep understanding of business challenges. We give you advice and support in mastering these optimally.

  • Organizational evaluation
  • Business plan
  • Reorganization
  • Profit models

FEASIBILITY STUDIES

We prefer to develop realistic ideas and strategies, rather than build castles in the air. Because it only needs a blast of wind for the castle to disappear. Another reason is that we always think about conception and implementation alongside each other.

  • Organizational implementation
  • Economic and technical feasibility
  • Planning of resources and timing
  • Key performance indicators & key leverage points

TARGET GROUP INSIGHTS

Is your target group more baby boomers or is it aware of and actively attentive to societal facts and issues!? If you don’t know, you should! Recognizing your target group has to form the groundwork for all sales and communication activities. If it does not, you will not be seen or purchased.

  • Social-background studies
  • Personas
  • Structure analysis
  • Consumer trends

MARKET RESEARCH & ANALYSIS

Markets are changing constantly. To succeed in this highly dynamic environment as a brand or company in the long term, it is crucial for success to always keep track and question “certainties” again and again.

  • Market research
  • Trend monitoring
  • Potential evaluation
  • Market strategies